We're Setting the Precedent in Legal Marketing.

The lawyer-led marketing partner for Australian law firms whose names carry weight in the profession but lack visibility online. Comprehensive marketing across search, social and content that connects with the right clients and turns visibility into real matters.

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TALK TO US30 minutes.

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Tell us about your firm. No obligation.

  • Your presence, compared to your top competitors
  • The openings you can move on straight away
  • What AI currently says when prospects ask who to call
  • No obligation call
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  • 25+Clients Served by Our Founder
  • 1,000+Media Assets Delivered
  • 3 YearsRunning Campaigns
  • Law Firms Only.That's the Whole Client List

THE STATE OF PLAY

You've Run Into a Few Problems.

What worked before won't work forever. The way clients find lawyers is changing at record speed, and word of mouth and Google alone no longer carry a practice.

  • 01

    Your reputation is not recognised online.

    Years of good work, invisible where prospective clients actually look.

  • 02

    Referrals no longer finish the job.

    74% of referred clients research online before they call. Nearly half hire someone else.

    US data:

  • 03

    You can't rely on Google alone.

    Familiarity and trust are built long before the search happens.

  • 04

    Marketing feels like lost billable hours.

    Every hour on ads and posts is an hour off the file.

  • 05

    Social matters. You don't have the time.

    Scripting, recording, editing, posting: yours is billable.

  • 06

    Less experienced firms are winning your matters.

    Not on the merits. On visibility.

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THE PRECEDENT METHOD

Search and Social. Organic and Paid.

Four quadrants cover every way a client finds and checks a firm. We run them as one engine, weight the spend where it earns its keep, and put every piece through a lawyer's review before it ships.

Organic Search

Rank on Google for the searches that become matters, own the Maps pack, and get cited when prospects ask AI who to call.

Paid Search

Google Ads and Local Service Ads on high intent searches, managed to cost per enquiry and kept only where they stay profitable.

Paid Social

Video ads that put the firm in front of the right audience before a legal need arises, so the name is familiar when it does.

Organic Social

A consistent, credible presence where referred prospects go to confirm you are the real thing.

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Oxblood leather bound law reports on a shelf

BUILT BY SOMEONE INSIDE THE PROFESSION

I Kept Watching Good Firms Lose to Better Marketing.

I'm Ibrahim Alameddine. I'm an admitted lawyer, and for the last three years I've also run a marketing agency: more than 25 clients, over 1,000 delivered media assets, including work for law firms.

Unprecedented exists because I kept seeing the same thing from both sides. Excellent lawyers with real reputations, invisible online, losing referred work to firms that simply looked better. And marketing agencies servicing law firms without understanding the first thing about how the profession works or the professional obligations that come with marketing one.

I built the agency I would hire. Legal-only. Every channel a client checks. Everything reviewed by a lawyer before it ships.

Let's Talk

THE FIRST STEP

See What Your Firm's Marketing Is Missing.

Book a free strategy call. We'll review your current presence, show you where referred prospects are dropping off, and map exactly what we'd build. No projections we can't substantiate, no lock-in pitch.

Book a Strategy Call